Prime Economist Media Kit 2025
Get the essentials in one place: audience profile, inventory & formats, spec sheets, and early-stage pricing. Download the Media Kit to plan your campaign in minutes.
Display Ads (site)
Homepage, category sections, and article pages. Clean placements with sensible frequency caps.
- ROS Leaderboard / MPU £120/week · £350/30 days
- Homepage Hero (top slot) £75/day · £400/7 days
- Section Roadblock (day takeover) £200/day
- Contextual/Topic Targeting +15%
- Creative swap after launch £25 per swap
Sponsored Articles
Published in the Sponsored section with clear labelling, UTMs, and a short performance snapshot.
- Single Guest Post (vendor-supplied) £100
- 3-Post Guest Series (vendor-supplied) £250
- Affiliate Post (vendor-supplied) £150
- Co-written upgrade (optimise + visuals) +£100 / post
Your Prime Guide (co-branded)
Teach first, sell lightly—search-optimised guides that keep working after launch.
- Affiliate Product Placement (in-guide) £50–£100
- Business Backlink Feature (profile card) £150–£200
- Co-branded Guide Edition (you + PE byline) £400–£500
Top 10 Startups of the Month
A natural fit for founder-led brands and startup tools.
- Featured Startup Slot £100–£150
- Startup Spotlight (expanded profile + visuals) £300–£400
Social Amplification (add-ons)
Extra reach on Prime Economist social channels with UTM tracking.
- Repost to Facebook / Instagram (per platform) £25–£40
- Two-week repost cadence (2–3 touches) £60–£90
Notes
Prices reflect our early-stage phase and are designed for test budgets. All sponsored items are clearly labelled. Section takeovers, bundles, and multi-month plans are quoted on brief.
Why sponsor Prime Economist now
Prime Economist is new—and that’s exactly why early partners get outsized value. Your support doesn’t just buy media; it helps establish a publication built for founders, operators and ambitious professionals. That association says something powerful about your brand: you back smart ideas early, you help create the stage rather than just rent it, and you’re confident enough to be seen as a builder.
What your brand gets (beyond impressions)
Credible patronage, visible proof.
By supporting a serious, editorially independent title at the start, you signal stability and leadership. We’ll recognise early sponsors with on-site credits (founding-partner badge where appropriate) and in our Media Kit a lasting proof point you can point to in PR, investor decks, and social.
A publishing platform you can shape.
We’re not just selling slots—we’re offering an editorial platform. If you have expertise, we’ll help you express it: co-branded “Prime Guides,” sponsored explainers, founder Q&As. You get content that works on our site and doubles as a reusable asset for your sales, blog, and LinkedIn.
High share of voice, low clutter.
Because we’re early, your message isn’t competing with a wall of ads. You get cleaner placement, more attention, and the room to test ideas. If you want to own a section for a day or a theme for a month, that’s straightforward.
Search value that compounds.
Sponsored articles and co-branded guides are structured for SEO, so they keep working after the flight ends. One good piece can bring you relevant traffic for months—not just the week it goes live.
Agility and honest craft.
You’re not buying bureaucracy. You’ll work directly with the team that writes, designs, and ships. We draft fast, review quickly, and optimise headlines/CTAs with simple A/Bs when it helps.
Early-stage economics.
Test budgets are welcome. Our rates are intentionally accessible while we grow, so you can learn cheaply, iterate, and scale what works.
Measurement you can trust.
Every placement is tracked with UTMs. You’ll get a clear read-out: where readers came from, what they clicked, and what to try next. No vanity—just useful signals.
What we’ll be transparent about
We are still establishing audience scale and publishing cadence. That’s why early sponsors get recognition, flexibility on formats, and the ability to influence our roadmap (new sections, recurring themes, future events). You’re not just buying inventory—you’re helping build the publication you want to advertise in a year from now.
What this looks like in practice
Tell us your objective-awareness, consideration, or demand. We’ll recommend a format (display, sponsored article, co-branded guide, or startups feature), set a simple flight, and launch. Most display tests go live within a few days; sponsored pieces typically publish 1–3 weeks from brief, depending on depth. We close with a short, useful report and a plan for the next iteration.
Ready to partner?
Start a brief or ask for the Media Kit and we’ll propose a right-sized pilot within your budget. Download Media kit